Wednesday, July 17, 2013

On Collaboration Video Series From EDITION Hotels


On Collaboration: Franca Sozzani x Miles Aldridge on Nowness.com

I love when worlds collide. Especially when those worlds are hotels and fashion. Recently I came across a creative digital campaign produced by EDITION Hotels and Nowness, which is a series of short films shot by acclaimed photographer and director Johnnie Shand Kydd. It's all meant to build hype around the launch of EDITION London this September - Ian Schrager's first move in London in 15 years - but the imagery and story are so engaging.

In the first episode, Vogue Italia Editor-in-Chief Franca Sozzani and fashion photographer Miles Aldridge casually chat (in stunning black-and-white to a backdrop of dramatic music, natch) about how creative collaboration can enhance a vision. Honestly, I can't get over how flawless Franca looks in this video but that's besides the point. I love when she says, "To be demanding is my part. I am de' Medici and you are the painter."

I mean, honestly.

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